The acronym AIDA stands for Attention, Interest, Desire (or decision), Action, and it is one of the founding principles of most modern-day marketing and advertising. Keya Seth Beautician Training Course In Kolkata. In fact, it's often said that if your marketing or advertising is missing just one of the four AIDA steps, it will fail. And it will fail hard.

Now, while that warning not strictly true (a branding or awareness campaign does not necessarily need the Action step in that sense of the word) you need to know about AIDA, and use it whenever possible. It's a rule you need to learn well before you can break it. So, let's dive into one of the cornerstones of modern marketing and advertising.the AIDA model. Where Did AIDA Come From?

And sales pioneer Elias. Elmo Lewis, a legend inducted into the advertising hall of fame in 1951, coined the phrase and approach. Read Nsf File Without Lotus.

Based on AIDA marketing theory, the author anticipated a new marketing model after studying college students' features in China, and the followed marketing case, say e-bank service targeted to campus market at CCB, has given a positive testify to the new model. Literature Review. Modern marketing theory can be shown in. 'The key for successful implementation of the AIDA model is to understand. (2008) Advertising and Promotion: An Integrated Marketing Communications.

It started way back in 1899, when Lewis talked about 'catching the eye of the reader, to inform him, to make a customer of him.' By 1909, that had evolved several times, becoming 'attract attention, awaken the interest, persuade and convince.' It's not far from the model that is now used throughout the world. ATTENTION - The First Step of AIDA Also called 'Awareness,' this is the part often overlooked by most advertisers today. It's just assumed that people will find the product or service as interesting as the client does, but that's rarely the case. It can be done in many ways, including: Location: Placing ads in very unexpected situations.

This is often called or ambient media. Shock factor: Getting people to pay attention can be done easily with a shock. Avidemux 2.4 Gtk. This can be done in many ways, a very common one being sexually provocative imagery. Of course, whatever you do should be tied to the product in some way. Personalization: It's hard to ignore something if it is aimed at you specifically.

This is no longer the, as it is all personalized. But imagine reading a newspaper ad and seeing your name in the headline. Would you read on? INTEREST - The Second Step of AIDA Once you've got their attention, you have to keep it. This is actually trickier than the first step, especially if your product or service is not inherently interesting to begin with (think of insurance, or banking products).

Have managed to navigate this beautifully by getting the information across in an entertaining and memorable way. Geico commercials do this very well, with the Geico Gecko and Cavemen ads adding tons of personality to an otherwise dry subject matter. If you're writing don't bore the reader with dozens of pages of heavy text. Keep it light, easy to read and break up the information with unusual subheads and illustrations. This should not be hard work, after all, you're taking up your prospect's valuable time. DESIRE - The Third Step of AIDA (sometimes called 'decision') You've grabbed their attention, and you've kept it. Now, it's your job to create desire.

You must turn the story you've told into one that is not only extremely relevant to the prospect, but also irresistible. Infomercials actually do this very well, by showing products in dozens of different situations. 'Sure, it's a nice frying pan, but did you know it can also cook a whole roast chicken, and do sides at the same time? And it can make dessert too, plus it's easy to clean and takes up no counter space.' You keep layering on the facts, mixing in some character and persuasiveness, until the viewer or reader has only one conclusion - 'this thing is definitely for me!

In fact, I'm amazed I've been able to live without it for so long!' In the infamous Glengarry Glenn Ross scene featuring Alec Baldwin (at his very best) this step is called Decision. It's also just as relevant, but takes the additional step to assume the desire has already been fulfilled, and a decision to buy has been reached (or not, if you have done a poor selling job). ACTION - The Final Step of AIDA If the consumer is still with you at this point, you have one job left to do. It is, of course, the most important job, and is often referred to as '.'